Before exposing yourself and your business make sure to have security measures in place.
Registering a business requires signing up and claiming ownership of your business on each platform. This will create a list of websites and passwords. As your business grows it will also require safely sharing those username and passwords. A service that stores and protects your passwords in a virtual vault is LastPass.
Registering a business requires signing up and claiming ownership of your business on each platform. This will create a list of websites and passwords. As your business grows it will also require safely sharing those username and passwords. A service that stores and protects your passwords in a virtual vault is LastPass.
It is always recommended to use an Anti-virus to boost internet security. ESET Nod32 is an affordable and effective choice.
Another tool that you can use to help protect your device while becoming a more prevalent presence online is Malwarebytes. The program has a free version or can be a paid subscription that offers:
- Anti-malware
- Anti-ransomware
- Anti-exploit
- Malicious website protection
After Setting Up Some Basic Security to Protect Your Device Let's Start Building Your Online Presence...
What Makes Email So Important???
Email is part of the foundation to the online presence of a business. It is essential to protect your email addresses and not to openly share them on a website to protect the information in your email account. Website builders give businesses the ability to shield your email address from sight but still connect user messages to an email address.
A free email service that connects users with a lot of resources is Gmail, a product of Google. Google+ offers a long list of tools that are beneficial to businesses. Here is a list of their products. Small businesses online want to grab the coat tails of larger online entities. Setting up a Google account can benefit businesses with features such as, docs, spreed sheets, slides, drive, a sharable calendar, analytic user stats, and so much more. The more a business aligns themselves and uses the resources offered by Google the faster their website and online business presence becomes prevalent. The business becomes an authentic voice and verified entity in their system. Search engine algorithms intend to provide valuable content to users so the more verified content that is in the system the more valuable a business becomes online.
The easiest place to start is setting up an email and from there building off into other platforms that boost online presence and authority.
If a business does not go to each platform and create a profile then search engines, like Google, Bing and Yahoo find businesses using keywords and Search Engine Optimization (SEO) tags that are embedded in a businesses website. If a business website does not utilize SEO keyword management and does not claim their online profiles then listings in local Chamber of Commerce membership searches will pop-up in search results before the actual website of the business. This is because most Chamber's will have a web developer that has the skills to incorporate the keywords into their website. Being recognized by search engines using keywords and SEO management can take months to crawl through search engine codes.
Customers and competitors may also write reviews or start filling the online content void about a business if possible, and unfortunately customers who are not so happy tend to fill the void if their is one. Search engines are merely relying on content and claimed authority. If you are not providing the content about your business online, someone else will eventually and you may not like what they have to say.
Taking the initiative to claim a businesses online identity can give a business owner more control over the content that is listed for them. It is even possible to protect a business from bad reviews and comments on some platforms if they claim the business entities pages and modify security settings and posting privileges.
Building a legitimate online presence requires being authentic. Search engines, social media sites and consumers are looking for businesses to verify themselves online. It becomes important to have a consistent message, and brand impression. The impression that a potential customer has from the online presence of a business is completely different then the impression they can have from walking into a traditional brick and mortar store, even if a business is a traditional store their online presence and how they utilize their online presence for profit becomes important to building a relationship of trust with consumers. Especially, during the age of AI search assistants like Siri and Alexa.
Most of us have walked in to a store, restaurant, religious building and so on that may not have looked like the safest or nicest place. But when we left we found our favorite pair of worn out jeans that someone dropped off at the local consignment shop, or the homemade dinner in the restaurant with the pealing wallpaper was the best you have eaten in months, or the community in the church was so welcoming and friendly (even though their building looked liked it was in last years top horror flick...). Consumers are less put off by brick and mortar stores that may not look pristine, but that is because there is a person and a physical address associated with the sale. When a consumer seeing a business online the willingness to accept sketchy descriptions, incomplete websites, or sites that bombard them with pop-ups and useless information are immediately left and the hope of a purchase or even an inquiry are dashed by a poor online presence that some business owners don't even realize they are leaving.
After setting up that initial email address, use it to connect the business to everything else. (TIP: Your business google account should not be your personal google account! Always separate business from personal, even if running a solo practice or LLC. It makes accounting easier.)
A free email service that connects users with a lot of resources is Gmail, a product of Google. Google+ offers a long list of tools that are beneficial to businesses. Here is a list of their products. Small businesses online want to grab the coat tails of larger online entities. Setting up a Google account can benefit businesses with features such as, docs, spreed sheets, slides, drive, a sharable calendar, analytic user stats, and so much more. The more a business aligns themselves and uses the resources offered by Google the faster their website and online business presence becomes prevalent. The business becomes an authentic voice and verified entity in their system. Search engine algorithms intend to provide valuable content to users so the more verified content that is in the system the more valuable a business becomes online.
The easiest place to start is setting up an email and from there building off into other platforms that boost online presence and authority.
If a business does not go to each platform and create a profile then search engines, like Google, Bing and Yahoo find businesses using keywords and Search Engine Optimization (SEO) tags that are embedded in a businesses website. If a business website does not utilize SEO keyword management and does not claim their online profiles then listings in local Chamber of Commerce membership searches will pop-up in search results before the actual website of the business. This is because most Chamber's will have a web developer that has the skills to incorporate the keywords into their website. Being recognized by search engines using keywords and SEO management can take months to crawl through search engine codes.
Customers and competitors may also write reviews or start filling the online content void about a business if possible, and unfortunately customers who are not so happy tend to fill the void if their is one. Search engines are merely relying on content and claimed authority. If you are not providing the content about your business online, someone else will eventually and you may not like what they have to say.
Taking the initiative to claim a businesses online identity can give a business owner more control over the content that is listed for them. It is even possible to protect a business from bad reviews and comments on some platforms if they claim the business entities pages and modify security settings and posting privileges.
Building a legitimate online presence requires being authentic. Search engines, social media sites and consumers are looking for businesses to verify themselves online. It becomes important to have a consistent message, and brand impression. The impression that a potential customer has from the online presence of a business is completely different then the impression they can have from walking into a traditional brick and mortar store, even if a business is a traditional store their online presence and how they utilize their online presence for profit becomes important to building a relationship of trust with consumers. Especially, during the age of AI search assistants like Siri and Alexa.
Most of us have walked in to a store, restaurant, religious building and so on that may not have looked like the safest or nicest place. But when we left we found our favorite pair of worn out jeans that someone dropped off at the local consignment shop, or the homemade dinner in the restaurant with the pealing wallpaper was the best you have eaten in months, or the community in the church was so welcoming and friendly (even though their building looked liked it was in last years top horror flick...). Consumers are less put off by brick and mortar stores that may not look pristine, but that is because there is a person and a physical address associated with the sale. When a consumer seeing a business online the willingness to accept sketchy descriptions, incomplete websites, or sites that bombard them with pop-ups and useless information are immediately left and the hope of a purchase or even an inquiry are dashed by a poor online presence that some business owners don't even realize they are leaving.
After setting up that initial email address, use it to connect the business to everything else. (TIP: Your business google account should not be your personal google account! Always separate business from personal, even if running a solo practice or LLC. It makes accounting easier.)
Business Website... .com, .org, .info, .net What is the difference? What is in a name?
The name of a business and the name of a website associated with a business become important. Search results are generated by the words that people type into them. A business can create a web address that is based on what their market audience is typing into search engines. Tools that content creators and SEO management professionals use to help them create the keywords used in their content or to drive users to a website are Google Keyword Planner and Google Trends. When business create their website name they can use these tools to their benefit to see what phrases and terms associated with their business are being used during user searches.
It is important for businesses to own their website, and online content. If a business solely relies on social media pages or other free web page services they run the risk of losing their content and do not retain the rights to their material. Therefore, buying a domain name using a service like Godaddy is imperative. The domain a business uses is unique to them. However, there are many variations of the same name by the addition of .com, .org., .info, .NYC and so on. While .com is used most often for some businesses, the .com can be prohibitively expensive and businesses will use the .net or .biz variations. These variations will not effect how well a business registers online if a business owner goes on the different platforms and claims their business but if they do not take that initiative them some businesses will struggle because they opted out of the .com. Then there are other businesses that will gradually acquire more and more variations of their business name domains to protect their online identity. But truly, if you are the first one to claim the name online and verify your business then it becomes easier to protect the brand of a business and buying multiple variations of the same name becomes less important.
Businesses also do well using names that are never typed into search engines, but the traffic to their sites is less prevalent until the site has tons of content and the company goes out of their way to brand themselves using search engines and social media platforms. So what's in a name?... whatever you share and take ownership of.
It is important for businesses to own their website, and online content. If a business solely relies on social media pages or other free web page services they run the risk of losing their content and do not retain the rights to their material. Therefore, buying a domain name using a service like Godaddy is imperative. The domain a business uses is unique to them. However, there are many variations of the same name by the addition of .com, .org., .info, .NYC and so on. While .com is used most often for some businesses, the .com can be prohibitively expensive and businesses will use the .net or .biz variations. These variations will not effect how well a business registers online if a business owner goes on the different platforms and claims their business but if they do not take that initiative them some businesses will struggle because they opted out of the .com. Then there are other businesses that will gradually acquire more and more variations of their business name domains to protect their online identity. But truly, if you are the first one to claim the name online and verify your business then it becomes easier to protect the brand of a business and buying multiple variations of the same name becomes less important.
Businesses also do well using names that are never typed into search engines, but the traffic to their sites is less prevalent until the site has tons of content and the company goes out of their way to brand themselves using search engines and social media platforms. So what's in a name?... whatever you share and take ownership of.
The Importance of Updating a Business Website
Once upon a time, website building could only be done by those who had a unique talent for writing code in languages that read out in strange numbers and letters. But now, there are drag and drop website builders that make it so even the novice of web users can potentially build their own website from scratch. A free website builder that is easy to use and doesn't require a background in website coding is Weebly. Other website builders are Wordpress, Wix and a website builder that is meant for direct product shopping is Shopify. Each of these services have their benefits and their drawbacks.
Ask yourself, can you update your website? Do you know who hosts it and how to access it? If not, set up an appointment to chat and let's figure out how to get you access. ICANN Whois can help you find who has registered a domain name and that can be your first key to unlocking the website.
Having the ability to update your website is important because that is the platform that a business should be using to host all of their material. It is easy to go onto social media and just start posting. But your page and content are at the mercy of those companies and at anytime you can loss access to it. Your information is also not being organized in a way that is easy for customers to access so having a focused campaign and keeping your audience engaged becomes harder. Utilizing a website to organize content and focus advertising campaigns that provide an educational or entertainment value to a customer better suits all users. For example, when a business makes a new blog post it can be shared on all of the social media platforms at once or gradually throughout a week or a month. One day it can post to LinkedIN, another day it can post to FB, to Twitter and so on, truly giving the business content the most exposure and keeps clients engaged on the website page.
Ask yourself, can you update your website? Do you know who hosts it and how to access it? If not, set up an appointment to chat and let's figure out how to get you access. ICANN Whois can help you find who has registered a domain name and that can be your first key to unlocking the website.
Having the ability to update your website is important because that is the platform that a business should be using to host all of their material. It is easy to go onto social media and just start posting. But your page and content are at the mercy of those companies and at anytime you can loss access to it. Your information is also not being organized in a way that is easy for customers to access so having a focused campaign and keeping your audience engaged becomes harder. Utilizing a website to organize content and focus advertising campaigns that provide an educational or entertainment value to a customer better suits all users. For example, when a business makes a new blog post it can be shared on all of the social media platforms at once or gradually throughout a week or a month. One day it can post to LinkedIN, another day it can post to FB, to Twitter and so on, truly giving the business content the most exposure and keeps clients engaged on the website page.
The Business has an Email and a Website but No One has Heard of US...
Even with an email, a website and a basic Google account a business website can get lost in the virtual cosmos of information. Once the online foundation of a business is set up an owner can start registering the business with search engines and social media platforms.
Google Map Your Business:
Google is looking for businesses to register themselves on their website and map. To start the registration process click here on Google Business. It requires the business name, address, website, basic information, a couple of pictures of your business, a logo, hours (if available). Some home business owners may not want to map their business to the home address for safety purposes. In such cases it is encouraged to look into a shared work space environment that will share their business address. The business will be sent a post card with a pin on it to verify their location with Google.
Google Map Your Business:
Google is looking for businesses to register themselves on their website and map. To start the registration process click here on Google Business. It requires the business name, address, website, basic information, a couple of pictures of your business, a logo, hours (if available). Some home business owners may not want to map their business to the home address for safety purposes. In such cases it is encouraged to look into a shared work space environment that will share their business address. The business will be sent a post card with a pin on it to verify their location with Google.
A business must be verified before they can respond to reviews or see insights. By registering with Google a business get access to all of their analytic data like how many customers search for a site, how many driving requests the location has received and more.
Help Google Bots Crawl Your Site Better!
Mapping a physical location for a business with Google is different then getting website recognition with google. Does mapping help, absolutely but the real make or break moves a business can make using Google's search engine is to use Google WebMaster.
Remember, these huge online corporations want your website and business to succeed, so they create tons of free resources to help developers learn how to better use their products and services. Google Webmaster is such a tool. With Google Webmaster a business will claim ownership of a website and will help Google connect the business and the website together for searchers.
Some Tips to Help Site Bot Crawlers:
(1) Update website/blog content
(2) SEO keywords
(3)Keep Picture files smaller, resize them. The longer it takes for the bots to go through large picture files the further down in the search the website will become. Users get easily frustrated with websites that do not load fast enough or are not mobile friendly.
(4) Do not copy and paste other websites content into your website. Duplicate content does not crawl well and site relevance will drop.
(5) Make sure Google has a Sitemap.
(6) Check out Google Webmasters Learning Resources for more in-depth details.
Some Tips to Help Site Bot Crawlers:
(1) Update website/blog content
(2) SEO keywords
(3)Keep Picture files smaller, resize them. The longer it takes for the bots to go through large picture files the further down in the search the website will become. Users get easily frustrated with websites that do not load fast enough or are not mobile friendly.
(4) Do not copy and paste other websites content into your website. Duplicate content does not crawl well and site relevance will drop.
(5) Make sure Google has a Sitemap.
(6) Check out Google Webmasters Learning Resources for more in-depth details.
Google vs. Bing...
For businesses, it does not matter if a user is searching on Google, Bing, Yahoo or Social Media... the user should be able to find the business.
Most online users will only use the search engine that is set-up during factory settings. While Google is the search homepage for many companies, Bing is taking over the Android market and has become a neck and neck competitor with Googles search. If a business page can be accessed from Google crawl bots it will also be recognized by Bing however, it is always in the best interest of the company to register and claim ownership of their business directly. To register a business with Bing Click on Bling Places.
Most online users will only use the search engine that is set-up during factory settings. While Google is the search homepage for many companies, Bing is taking over the Android market and has become a neck and neck competitor with Googles search. If a business page can be accessed from Google crawl bots it will also be recognized by Bing however, it is always in the best interest of the company to register and claim ownership of their business directly. To register a business with Bing Click on Bling Places.
Bing Places will require a business to claim their listing, complete their profile with website links, logo photos and company descriptions and then verify their business. Every platform will have similar requirements. When starting it is important to keep a main copy of these items and for branding purposes stay consistent on each platform.
Bing also offers webmaster tools that will give analytic insight into who is clicking on a business site. These tools can be helpful to track ads and modify campaign and spending to better suit business marketing goals. Again, remember that these big search engines have learning resources that can help really teach you the ins and outs of all of their services and benefits.
Bing also offers webmaster tools that will give analytic insight into who is clicking on a business site. These tools can be helpful to track ads and modify campaign and spending to better suit business marketing goals. Again, remember that these big search engines have learning resources that can help really teach you the ins and outs of all of their services and benefits.
Is Yahoo Still Even Relevant???
After the massive cover-up of Yahoo accounts being hacked the relevance of Yahoo search often comes into question. Bing, however did not want Yahoo's crawl bots to go to waste and the companies now work together. So, if you registered with Bing, then that is all that is needed.
Yelp... What if that Review is Awful?
Yelp is a site that customers use to review business. While Google and Bing also give users the ability to review a business Yelp reviews can pop-up higher in search feeds because the website is dedicated to using customers to review businesses. To find and claim a business on Yelp Start Here. If the business is not already in their system then like the other search engines a business owner must claim their page, make a profile and be verified. Once a business is claimed then they have the ability to respond to review. It is important to remember that sometimes not responding can be better than re-engaging old dissatisfied customers. Instead find new satisfied or loyal customers who would not mind putting up a positive review to help your ratings.
Here are some of the products and services that Yelp offers. Like the other search engines there are the free basic tools and then they get into selling advertisements and more detailed services like calls to action. Yelp also starts to appeal to niche markets more than the major search engines and from their professionals and businesses will run into lots of different niche websites that offer reviews of their services and some of them will require a business to pay for access to their pages or reviews. It is important that businesses don't get bogged down in these niche sites, especially if their reviews are not stellar. Remember, the more search power users allot to a site the more validation the site receives. It is possible for information to gradually get "lost" in the virtual realm of information.
Here are some of the products and services that Yelp offers. Like the other search engines there are the free basic tools and then they get into selling advertisements and more detailed services like calls to action. Yelp also starts to appeal to niche markets more than the major search engines and from their professionals and businesses will run into lots of different niche websites that offer reviews of their services and some of them will require a business to pay for access to their pages or reviews. It is important that businesses don't get bogged down in these niche sites, especially if their reviews are not stellar. Remember, the more search power users allot to a site the more validation the site receives. It is possible for information to gradually get "lost" in the virtual realm of information.
Search Engine Visibility is Great but What about Social Media... Isn't that FREE advertising?
More and more social media platforms are being used by consumers. If you are interested in the numbers and who uses what platform for what. Please listen to our workshop entitled "Social Media and You".
While they are an avenue to gain followers, engage customers and get a message out, unless users are posting with purpose and referring back to their web pages and authentic content then the true benefits of social media are being lost.
While it is a place for family and friends to connect. These social media hubs are also becoming places for business and business owners to socialize and connect. Because of the mix of business and personal within social media it is important that users pay attention to their security settings and posting preferences.
A public post is a post that everyone can see, a friend post is one that friends can see and friends of friends can see, a private post is one that only the page owner can see. These are the most basic ways to understand how posting settings work. It becomes more detailed when you tag people and places, share and post in groups. Layers of privacy settings start to come into play. In the world of social media everyone wants their posts to be shared and have more exposure when posting to market businesses, but if your posting settings are only on friends then the reach a post has is only within friends, even if a friend shares a post that is shared with friends it will only be seen by friends of friends. That is why some people will write to copy and paste instead of share, they may loss the ability to track how far their post reaches but they limit their profile exposure.
While they are an avenue to gain followers, engage customers and get a message out, unless users are posting with purpose and referring back to their web pages and authentic content then the true benefits of social media are being lost.
While it is a place for family and friends to connect. These social media hubs are also becoming places for business and business owners to socialize and connect. Because of the mix of business and personal within social media it is important that users pay attention to their security settings and posting preferences.
A public post is a post that everyone can see, a friend post is one that friends can see and friends of friends can see, a private post is one that only the page owner can see. These are the most basic ways to understand how posting settings work. It becomes more detailed when you tag people and places, share and post in groups. Layers of privacy settings start to come into play. In the world of social media everyone wants their posts to be shared and have more exposure when posting to market businesses, but if your posting settings are only on friends then the reach a post has is only within friends, even if a friend shares a post that is shared with friends it will only be seen by friends of friends. That is why some people will write to copy and paste instead of share, they may loss the ability to track how far their post reaches but they limit their profile exposure.
LinkedIN... More Than a Resume Drop Box
LinkedIN mixes social media with professionalism and although it may seem intimidating at first because of all the professional head shots, it is not that serious. The content on the platform is more scholarly then the content that is on Facebook or Instragram but it actually makes it easier to stay focused on just boosting a professional brand and business. Also, because it is a platform for professionalism and business the posts and articles that provide an educational benefit to customers are welcomed and encouraged. LinkedIn offers a place to upload blog posts, create a business page, offers groups and has a school that hosts lots of free courses that then result in tracked certifications. Check Out LinkedIn Learning. Like other social media platforms it is only help so long as businesses stay engaged with users and update profiles and content.
Facebook... Can I have Someone Else Take Care of That?
Social media can be a time killer. Especially if a user gets lost in news feeds and just keeps clicking. Facebook likes to keep their users hooked and within their platform. Like Google and Bing they strive to be the next major search engine. Like Twitter searching is intensified with hashtags and tagging. Claim a business slogan via hashtag, just make sure that the hashtag that is used is looked-up before done.
There are different ways to have Facebook benefit a business and there are ways to contract the management of the platform out to virtual assistants. If ever contracting out social media management remember that administrators can take over the control of a page and they can potentially lock out an owner, that is why it is important to do due diligence on the background of virtual assistants but to also use a tool like Lastpass because if passwords are being changed an owner will receive notification.
Some of the complaints about Facebook for business is that in order to promote a business in Facebook groups an individual/personal profile needs to be the one to engage with the group. Allowing business pages to join and post in groups is a new feature that they are rolling out and it should help users who are not comfortable sharing their personal profile but want to boost their business profile.
Facebook is also looking for quality content that boosts their latest services. So content that uses video is boosted by Facebook more readily without having to pay for the advertisement.
Another way to save time with social media is to plan posts and have things cross-post when appropriate. If a business ever needs to learn more about Facebook Check Out Facebook's educational resources at BluePrint. When employees take courses they are tracked and teach how to uses Facebook ads and manage posting schedules without having to use third-party services. Some third party automated posting services that can post to more than one social media platform at a time are hootsuite, MeetEdger or ITTT.
There are different ways to have Facebook benefit a business and there are ways to contract the management of the platform out to virtual assistants. If ever contracting out social media management remember that administrators can take over the control of a page and they can potentially lock out an owner, that is why it is important to do due diligence on the background of virtual assistants but to also use a tool like Lastpass because if passwords are being changed an owner will receive notification.
Some of the complaints about Facebook for business is that in order to promote a business in Facebook groups an individual/personal profile needs to be the one to engage with the group. Allowing business pages to join and post in groups is a new feature that they are rolling out and it should help users who are not comfortable sharing their personal profile but want to boost their business profile.
Facebook is also looking for quality content that boosts their latest services. So content that uses video is boosted by Facebook more readily without having to pay for the advertisement.
Another way to save time with social media is to plan posts and have things cross-post when appropriate. If a business ever needs to learn more about Facebook Check Out Facebook's educational resources at BluePrint. When employees take courses they are tracked and teach how to uses Facebook ads and manage posting schedules without having to use third-party services. Some third party automated posting services that can post to more than one social media platform at a time are hootsuite, MeetEdger or ITTT.
Twitter: The Importance of HashTag, Tag, Follow and Retweet
A Hashtag: A saying or slogan that relates to your brand or message and starts with a #.
A Tag: On multiple social media platforms profiles can be tagged by adding @ before a name.
Following people is less intrusive then being a friend on Facebook and people are more likely to follow back. This is a platform where the average person gets to follow some of the most famous people in the world.
Just like sharing on Facebook, everyone desires retweets and those are usually earned with valuable content that is either educational or hysterical.
A Tag: On multiple social media platforms profiles can be tagged by adding @ before a name.
Following people is less intrusive then being a friend on Facebook and people are more likely to follow back. This is a platform where the average person gets to follow some of the most famous people in the world.
Just like sharing on Facebook, everyone desires retweets and those are usually earned with valuable content that is either educational or hysterical.
So Many Places to Post... Which Platform Is Best?
The list of websites that a business can register online can potentially become endless. However, it is important that businesses do not over extend themselves. To be authentic and have a prominent online presence only requires active participation and quality content in a few large platforms and niche circles online. In fact, if a business over extends themselves to too many platforms and everything is only half done or things look like they are inactive after being active that causes the business to look bad. While content can be shared collectively among platforms it is still important to have original content and provide a benefit to the audience.
Master one platform before joining another. Get comfortable creating the posts and then posting them.
Master one platform before joining another. Get comfortable creating the posts and then posting them.
Instagram, Pictures... Copyright?
There are different resources that can be used to create graphics and videos. No business ever wants to be in an image copyright battle. There are sites that have a common license and do not need to be bought and creators don't need to receive credit. However, to protect and track where images come from, make sure to take a screen shot of where an image is downloaded. Some sites that offer free images are Pixabay, Unsplash, Pexels.
Creating your own images and videos are also fun and readily shared gems of content.
A free resource to edit photos is Canva. It offers creations with custom dimensions but also gives template graphic sizes and images. Photoshop is also always an option but it can be more expensive and not as user friendly to the novice graphic artist.
MAKE SURE TO HAVE GRAPHICS FOR EVENT PAGES!
Creating your own images and videos are also fun and readily shared gems of content.
A free resource to edit photos is Canva. It offers creations with custom dimensions but also gives template graphic sizes and images. Photoshop is also always an option but it can be more expensive and not as user friendly to the novice graphic artist.
MAKE SURE TO HAVE GRAPHICS FOR EVENT PAGES!
YouTube, Videos
Youtube can be easy to connect with through Google+ because the companies collaborate tools and resources. While Youtube is a free resource that allows for public, and private video settings creators need a program to create the videos. OBS is an Open Broad Casting Service that is free. Youtube videos are also easily hosted and shared on web pages.
There are so many options for getting your message out in the digital world and offer services! We covered some of the basics above. Want a more in-depth review of your businesses online presence?
There are so many options for getting your message out in the digital world and offer services! We covered some of the basics above. Want a more in-depth review of your businesses online presence?